#1 Most Awarded ECD in MEA

#3 Most Awarded ECD Globally

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The Drum 2023 Official Rankings

 

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Two weeks after graduating with honours from the Lebanese Academy of Fine Arts,
Marie-Claire Maalouf, being top of her class, was approached by Impact BBDO in UAE
in 2006 for an Art Director position. Her drive and contribution to growing the business and the teams made her a key player in the agency. She got promoted to associate creative director in 2011, Creative Director in 2019 and currently holds the title of Executive Creative Director.
Marie Claire worked on a wide portfolio of around international and regional clients
such as ADCB, Daman Insurance, Etisalat, Hayatna UAE, Department of Economy &
Tourism UAE, Abu Dhabi Sports Council, Pepsi, Mars, Samsung, Nakheel, AnNahar Newspaper, Van Cleef, Sadia, Essity and Nakheel.
Marie Claire Maalouf work has contributed to the ranking of IMPACT BBDO as No 1
agency for MENA on the CANNES LIONS Creativity Report Ratings 2022, (with the
winning 8 Lions, including a Grand Prix. Her wins also helped raise the UAE position
globally to the top 10 countries in creativity.
Marie Claire is ranked N3 Most Awarded Executive Creative Director of the World, N1 in the region by The Drum World Creative Rankings and is ranked in the top 3 most
outstanding women in Advertising and Media in MENA for 2022 and was voted "Next
Creative Leader" by the 3% Conference and The One Club for Creativity in Chicago in
2019".
She contributed substantially in bringing home to the MENA region the most coveted
awards of the industry. In 2022, she helped win more than 85 awards, amongst which
the only D&AD Yellow Pencil won by MENA for this year, one of the two Cannes Lions
Grand Prix won by the MENA region as well as the only 2 Grand Lias for MENA this year.
Marie-Claire was a Juror in multiple award shows including Cannes Lions, Clios, The
Drum, New York Festival, Global Awards, D&AD, The One Show, LisbonAdFestival, TikTok and Mena Cristals.

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Work History

2006-09 - Current Executive Creative Director
Impact BBDO - UAE

2019-05 - 2021-03 Creative Director
Impact BBDO - UAE

2011-04 - 2019-05 Associate Creative Director
Impact BBDO - UAE

2006-09 - 2019-05 Art Director
Impact BBDO - UAE

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Summary of Creative Awards

2023 CANNES LIONS
1 Grand Prix - Print&Publishing

2023 CLIO Awards New York
1 Grand Prix - Print&Publishing

2023 Dubai Lynx
1 Grand Prix - Creative Effectiveness, 1 Silver - Creative Effectiveness

2022 CANNES LIONS
1 Grand Prix Print&Publishing, 1 Gold Direct, 1 Silver Direct, 1 Silver Outdoor, 1 Silver
Print&Publishing, 1 Bronze Outdoor

2022 D&AD
1 Yellow Pencil Press&Outdoor (The only one awarded in the region this year), 1 Wood
Pencil Impact Local Solution

2022 CAPLES
1 Gold Ambient, x1 Gold Print Advertising, 1 Bronze Digital

2022 LOERIES
x1 Grands Prix Integrated, 1 Gold Print, 1 Gold Print, Tactical use Of Print, 1 Silver Design,
1 Bronze Integrated Campaign, 1 Bronze Media Innovation, 1 Bronze Out-Of-Home,
Instore 1 Silver Design, 1 Craft Certificate

2022 LIA - LONDON INTERNATIONAL AWARDS
1 Grand LIA Non-Traditional, Media, 1 Gold Non-Traditional Media, 1 Silver Creativity PR–
Media, 1 Silver Creativity, 1 Silver Print Media

2022 DUBAI LYNX
1 Grand Prix Creative Strategy, 1 Grand Prix Integrated, 1 Grand Prix Outdoor, 1 Grand
Prix Print, 1 Gold Brand Experience&Activation, 3 Gold Direct, 1 Gold Digital, 1 Gold
Entertainment,1 Gold integrated, 3 Gold Social & Influencer, 1 Bronze Brand
Experience&Activation, 1 Bronze Creative Strategy

2022 CLIO
1 Silver Direct, 1 Brand Experience&Activation

2022 MAD STARS
1 Grand Prix Outdoor, 1 Grand Prix Print, 1 Gold Brand Experience&Activation, 1 Gold
Direct, 1 Gold Media, 1 Gold Outdoor Ambient, 1 Gold Outdoor Craft, 1 Silver Brand
Experience&Activation, 1 Silver Direct, 1 Silver Media, 1 Silver PR, 1 Silver Use of Print, 1
Crystal Print Craft

2021 EFFIES MENA
1 Gold Branded Content&Entertainment

2021 IMMORTALS AWARDS
No1 in MENA Region

2021 DUBAI LYNX
1 Gold Creative Effectiveness, 1 Silver Print&Publishing, 1 Silver Best Use of Audio
Platforms, 1 Silver Media/Entertainment, 3 Bronze Outdoor, 1 Bronze Film
Cinematography

2020 CRESTA
1 Gold - Print Design (Typography), 1 Gold - Craft (Art Direction), 2 Silver - Print Design
(Art Direction), 1 Bronze - Print / OOH

2020 ONE SHOW
1 Gold - Spacial design + Immersive

2020 ADFORUM PHNX
1 Bronze - Best use of sound, 1 Bronze - Best use of music, 1 Bronze - Press, 1 Bronze -
Copywriting & storytelling, 1 Bronze - Awareness, 1 Bronze - Online advertising

2019 LIA AWARDS
1 Gold - Health & Wellness Print Craft, 1 Silver - Non Traditional Media, 1 Bronze - Print

2019 CLIO AWARDS
2 Silver - Design, Experiential/Events, 2 Bronze - Out of home, Integrated, 1 Silver - Print
Craft

2019 LOERIES
1 Gold - OOH, 1 Silver - Integrated, 1 Silver - Media Innovation, 1 Silver - PR & Media
Communication, 1 Gold - Graphic Design - Posters & Environmental Graphics, 1
Campaign Craft Certificate in Design Crafts - Typography

2019 CANNES LIONS AWARDS
1 Bronze - Industry Craft - Outdoor Typography, 1 Bronze - Brand Experience (Single
Market Campaign)

2019 ADSTARS AWARDS
1 Gold - Print / Product and services, 1 Gold - Outdoor / Non-Standard and Free-Format
Outdoor, 1 Silver - Outdoor / Non-Standard and Free-Format Outdoor, 1 Silver - Print /
Print Craft, 1 Silver - Green, 1 Silver - Outdoor / Non-Standard and Free-Format Outdoor,
1 Bronze - Print Craft

2019 D&AD AWARDS
1 Wood Pencil - Direct, 1 Wood Pencil - Typography, 1 Shortlist Spatial - Design

2019 DUBAI LYNX AWARDS
x5 Gold - Print&Outdoor Craft - Use of Arabic Script / Calligraphy, 2 Gold - Healthcare, 5
Silver - Healthcare, 1 Bronze - Print&Publishing

2017 MENA DIGITAL AWARDS
1 Gold - Best Integrated Media Campaign, 1 Bronze - Best Performance Campaign, 1
Bronze - Best Use Of Cross - Platform Digital Content, 1 Bronze - Best Use Of Digital By
Sector - FMCG

2016 DUBAI LYNX AWARDS
1 Gold - Use Of Media (Large Scale), 1 Gold - Promo & Activation, 1 Silver - Media (Fast
Moving Consumer Goods), 1 Silver - Branded Content & Entertainment, 1 Silver -
Branded Tech, 1 Bronze - Promo & Activation

2015 GUINNESS WORLD RECORD FOR UAE
Largest Car Dance stunt Using 121 Cars

2015 EFFIES MENA
1 Gold - FMCG, 1 Silver - Single Media Activation

2014 DUBAI LYNX AWARDS
x1 Shortlist - Promotional Item Design

2014 MENA CRISTALS AWARDS
1 Emerald - Outdoor Campaign,1 Sapphire - Print Campaign,1 Sapphire - Illustration, 1
Sapphire - Art Direction

2013 CANNES LIONS AWARDS
1 Bronze Lion - Outdoor Campaign

2013 DUBAI LYNX AWARDS
1 Bronze - Outdoor Campaign, 1 Bronze - Print & Poster Craft Campaign

2013 CRISTAL FESTIVAL AWARDS
x1 Bronze - Print Craft Campaign

2011 DUBAI LYNX AWARDS
1 Silver - Young Lynx Integrated Campaign, 1 Bronze - Outdoor Installation

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Creative Jury Experience

 

2023 - Communication Arts
2023 - D&AD - UK - Writitng for advertising
2023 - The Drum Chip Shop awards - US
2023 - Cannes Lions - France - The Brief#3
2023 - New York Health Festival
2023 - Clio Awards - New York
2022 - The Caples Awards
2022 - GERETY Awards - UK
2022 - CICLOPE Awards - Berlin
2022 - Rock The Tok by TikTok, UAE
2021 - LisbonAdFestival
2020 - 3% Conference Jury - Chicago
2020 - D&AD - Typography - UK
2019 - Cannes Lions Juror - Brand Experience - France
2019 - Cannes Lions Juror - Young Lions - France
2019 - New York Festivals Global Awards - Grand Jury
2019 - Portfolio Nights Juror - The One Show
2018 - Portfolio Nights Juror - The One Show
2016 - New York Festival - Outdoor Category
2016 - Mena Cristals Awards - Arab Culture Cristal

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