Marie Claire Maalouf

Creative Director

Impact BBDO Dubai

2019 NEXT CREATIVE LEADER

"Voted by the 3% Conference and The One Club for Creativity in Chicago".

 

Marie Claire holds many titles, but the one she believes truly defines her is ‘A student of life’. She also believes that there’s always something to learn from every waking moment and there’s something we all can give back to every day. A fan of the unconventional, a master of engaging communication and a jury member at renowned award shows, MC as she’s lovingly called by her colleagues, holds a master’s degree in creative advertising and a bachelor’s degree in 2D/3D Animation from the Lebanese Academy of Fine Arts.

 

After graduating with honors in 2005, she received an excellence award along with an internship at the prestigious ENSAD — École Nationale Supérieure des Arts Décoratifs in France. Since 2006, when she was offered a placement at Impact BBDO Dubai, she’s been honing her skills and creating insightful communication for Mars, PepsiCo, Johnson’s, Amazon, Google, Heinz and a range of international brands, and has been recognised at Clio Awards, LIA Awards, Dubai Lynx, D&AD, Loeries, AdStars, Global Cristal Festival, MENA Cristal, Effies and Cannes Lions, but what she cherishes above all is that moment when she hugged a real lion on a farm in South Africa.

 

Her penchant for injecting positivity into life, has led to a certification in Professional Kinesiology Practice by ICPKP New Zealand and Kinesiocoach Dubai and currently when she’s not thinking of creative ideas, she balances her time between learning from her three-year-old daughter’s perspective of the world, meditating and practicing kinesiology.

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Upcoming Activities

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2020 - Dubai Lynx Official Speaker - Power Of Positive Language

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2020 - 3% Conference Jury

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2020 - Mentoring at D&AD

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Juror

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2020 - D&AD Jury - TYPOGRAPHY CATEGORY

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2019 Cannes Lions Juror - Brand Experience

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2019 Cannes Lions Juror - Young Lions

2019 Jury - New York Festivals Global Awards, Grand Jury

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2019 Portfolio Nights Juror - The One Show

 

2018 Portfolio Nights Juror - The One Show

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2016 New York Festival - Outdoor Category

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2016 Mena Cristals Awards - Arab Culture Cristal

http://idcristalcongress.com/dubai/

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Public Speaking

 

2019 - Spikes Asia Official Speaker - Power Of Positive Language

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2019 Dubai Lynx Panel Speaker - Women in Advertising

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Mentoring

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2020 - 3% Conference

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Recent Awards

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2020 CRESTA

x1 Gold - Print Design (Typography)

x1 Gold - Craft (Art Direction)

x2 Silver - Print Design (Art Direction)

x1 Bronze - Print / OOH

x1 Bronze - Brand Purpose
 

2020 ONE SHOW

x1 Gold - Spacial design + Immersive

x3 - Merits

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2020 ADFORUM PHNX

x1 Bronze - Best use of sound

x1 Bronze - Best use of music

x1 Bronze - Press

x1 Bronze - Copywriting & storytelling 

x1 Bronze - Awareness 

x1 Bronze - Online advertising

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2020 MUSE AWARDS

x1 Gold - Corporate Social Responsibility​

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2020 CAPLE AWARDS

x4 - Mentions

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2019 LIA AWARDS

x1 Gold - Health & Wellness Print Craft

x1 Silver - Non Traditional Media

x1 Bronze - Print

x1 Finalist - Integration

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2019 CLIO AWARDS

x2 Silver - Design, Experiential/Events 

x2 Bronze - Out of home, Integrated

x1 Silver - Print Craft

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2019 LOERIES

x1 Dove - Public Service Award

x1 Gold - OOH

x1 Silver - Integrated

x1 Silver - Media Innovation 

x1 Silver - PR & Media Communication

x1 Gold - Graphic Design - Posters & Environmental Graphics 

x1 Campaign Craft Certificate in Design Crafts - Typography.

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2019 CANNES LIONS AWARDS

X1 Bronze - Industry Craft - Outdoor Typography

X1 Bronze - Brand Experience (Single Market Campaign)

X1 Bronze - Health & Wellness

x3 Shortlists - Outdoor

x2 Shortlist - Media

x1 Shortlist - Health & Wellness

x1 Shortlist - Design

x1 Shortlist - Brand Experience (Not-For-Profit  / Charity Government)

X1 Shortlist - PR

x2 Shortlist - Direct

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2019 ADSTARS AWARDS

x1 Gold - Print / Product and services

x1 Gold - Outdoor / Non-Standard and Free-Format Outdoor

x1 Silver - Outdoor / Non-Standard and Free-Format Outdoor

x1 Silver - Print / Print Craft

x1 Silver - Green

x1 Silver - Outdoor / Non-Standard and Free-Format Outdoor

x1 Bronze - Print / Print Craft

x1 Bronze - PR / Practices & Specialism

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2019 D&AD AWARDS

X1 Wood Pencil - Direct

X1 Wood Pencil - Typography

X1 Shortlist Spatial - Design

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2019 DUBAI LYNX AWARDS

x5 Gold - Print&Outdoor Craft - Use of Arabic Script /. Calligraphy

x2 Gold - Healthcare

x5 Silver - Healthcare

x1 Bronze - Print&Publishing

x1 Bronze - Pr

x1 Shortlist - Design

x1 Shortlist Copywriting

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2017 MENA DIGITAL AWARDS

x1 Gold - Best Integrated Media Campaign

x1 Bronze - Best Performance Campaign

x1 Bronze - Best Use Of Cross - Platform Digital Content
x1 Bronze - Best Use Of Digital By Sector - FMCG

x1 Shortlist - Digital Activation

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2016 DUBAI LYNX AWARDS

x1 Gold - Use Of Media (Large Scale)

x1 Gold - Promo & Activation

x1 Silver - Media (Fast Moving Consumer Goods)

x1 Silver - Branded Content & Entertainment

x1 Silver - Branded Tech

x1 Bronze - Promo & Activation

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2016 ADFEST AWARDS

x1 Finalist Award  - Ambient Promotion

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2016 NEW YORK FESTIVAL

x1 Finalist Award - Direct

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2015 GLOBAL CRISTAL FESTIVAL

x1 Silver - Corporate and PR

 

2015 GUINNESS WORLD RECORD

Largest Car Dance stunt Using 121 Cars

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2015 EFFIES AWARDS

x1 Gold - FMCG

x1 Silver - Single Media Activation

 

2014 DUBAI LYNX AWARDS

x1 Shortlist -  Promotional Item Design

 

2014 BBDO CREATIVE IGNITION

x1 Gold - Ambient

x1 Silver - Promo Activation

 

2014 MENA CRISTALS AWARDS

x1 Emerald - Outdoor Campaign

x1 Sapphire - Print Campaign

x1 Sapphire - Illustration

x1 Sapphire - Art Direction

 

2013 CANNES LIONS AWARDS

x1 Bronze Lion - Outdoor Campaign

 

2013 DUBAI LYNX AWARDS

x1 Bronze - Outdoor Campaign

x1 Bronze - Print & Poster Craft Campaign

 

2013 CRISTAL FESTIVAL AWARDS

x1 Bronze - Print Craft Campaign

 

2011 DUBAI LYNX AWARDS

x1 Silver - Young Lynx Integrated Campaign

x1 Bronze - Outdoor Installation

x1 Bronze - Best Use Of Media

 

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Education / Knowledge
 

2020: Facebook Blue Print Certification

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2019 - 2017: Diploma in Professional Kinesiology Practice - ICPKP& KinesioCoach

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2017-2015 Certification is professional Kinesiology Practice - ICPKP& KinesioCoach

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2006-2001: Lebanese Academy Of Fine Arts. ALBA.

Masters In Creative Advertising. Top Of Her Year.

 

2006-2005: Scholarship Student For Excellency, Internship In ENSAD (École Nationale Supérieure Des Arts Décoratifs, Paris)

Miami Ad School Workshop.

 

2004-2001: Lebanese Academy Of Fine Arts. ALBA.

Bachelor Degree In 2d/3d Animation. Top Of Her Year.

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2001-1987: Lycée Français, Lebanon.

 

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Other Activities

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Kinesiologist & Food Sensitivities Expert, following ICPKP System.

 

Professional Kinesiology Practice - Certificate Level Teacher

 

Pranic Healing.