Marie Claire Maalouf
Creative Director
Impact BBDO Dubai
2019 NEXT CREATIVE LEADER
"Voted by the 3% Conference and The One Club for Creativity in Chicago".
Marie Claire holds many titles, but the one she believes truly defines her is ‘A student of life’. She also believes that there’s always something to learn from every waking moment and there’s something we all can give back to every day. A fan of the unconventional, a master of engaging communication and a jury member at renowned award shows, MC as she’s lovingly called by her colleagues, holds a master’s degree in creative advertising and a bachelor’s degree in 2D/3D Animation from the Lebanese Academy of Fine Arts.
After graduating with honors in 2005, she received an excellence award along with an internship at the prestigious ENSAD — École Nationale Supérieure des Arts Décoratifs in France. Since 2006, when she was offered a placement at Impact BBDO Dubai, she’s been honing her skills and creating insightful communication for Mars, PepsiCo, Johnson’s, Amazon, Google, Heinz and a range of international brands, and has been recognised at Clio Awards, LIA Awards, Dubai Lynx, D&AD, Loeries, AdStars, Global Cristal Festival, MENA Cristal, Effies and Cannes Lions, but what she cherishes above all is that moment when she hugged a real lion on a farm in South Africa.
Her penchant for injecting positivity into life, has led to a certification in Professional Kinesiology Practice by ICPKP New Zealand and Kinesiocoach Dubai and currently when she’s not thinking of creative ideas, she balances her time between learning from her three-year-old daughter’s perspective of the world, meditating and practicing kinesiology.
Current Activity
2020 - D&AD Jury - TYPOGRAPHY CATEGORY
Upcoming Activities
2020 - Dubai Lynx Official Speaker - Power Of Positive Language
2020 - 3% Conference Jury
Juror
2019 Cannes Lions Juror - Brand Experience
2019 Cannes Lions Juror - Young Lions
2019 Jury - New York Festivals Global Awards, Grand Jury
2019 Portfolio Nights Juror - The One Show
2018 Portfolio Nights Juror - The One Show
2016 New York Festival - Outdoor Category
2016 Mena Cristals Awards - Arab Culture Cristal
http://idcristalcongress.com/dubai/
Public Speaking
2019 - Spikes Asia Official Speaker - Power Of Positive Language
2019 Dubai Lynx Panel Speaker - Women in Advertising
Recent Awards
2019 LIA AWARDS
x1 Gold - Health & Wellness Print Craft
x1 Silver - Non Traditional Media
x1 Bronze - Print
x1 Finalist - Integration
2019 CLIO AWARDS
x2 Silver - Design, Experiential/Events
x2 Bronze - Out of home, Integrated
x1 Silver - Print Craft
2019 LOERIES
x1 Dove - Public Service Award
x1 Gold - OOH
x1 Silver - Integrated
x1 Silver - Media Innovation
x1 Silver - PR & Media Communication
x1 Gold - Graphic Design - Posters & Environmental Graphics
x1 Campaign Craft Certificate in Design Crafts - Typography.
2019 CANNES LIONS AWARDS
X1 Bronze - Industry Craft - Outdoor Typography
X1 Bronze - Brand Experience (Single Market Campaign)
X1 Bronze - Health & Wellness
x3 Shortlists - Outdoor
x2 Shortlist - Media
x1 Shortlist - Health & Wellness
x1 Shortlist - Design
x1 Shortlist - Brand Experience (Not-For-Profit / Charity Government)
X1 Shortlist - PR
x2 Shortlist - Direct
2019 ADSTARS AWARDS
x1 Gold - Print / Product and services
x1 Gold - Outdoor / Non-Standard and Free-Format Outdoor
x1 Silver - Outdoor / Non-Standard and Free-Format Outdoor
x1 Silver - Print / Print Craft
x1 Silver - Green
x1 Silver - Outdoor / Non-Standard and Free-Format Outdoor
x1 Bronze - Print / Print Craft
x1 Bronze - PR / Practices & Specialism
2019 D&AD AWARDS
X1 Wood Pencil - Direct
X1 Wood Pencil - Typography
X1 Shortlist Spatial - Design
2019 DUBAI LYNX AWARDS
x5 Gold - Print&Outdoor Craft - Use of Arabic Script /. Calligraphy
x2 Gold - Healthcare
x5 Silver - Healthcare
x1 Bronze - Print&Publishing
x1 Bronze - Pr
x1 Shortlist - Design
x1 Shortlist Copywriting
2017 MENA DIGITAL AWARDS
x1 Gold - Best Integrated Media Campaign
x1 Bronze - Best Performance Campaign
x1 Bronze - Best Use Of Cross - Platform Digital Content
x1 Bronze - Best Use Of Digital By Sector - FMCG
x1 Shortlist - Digital Activation
2016 DUBAI LYNX AWARDS
x1 Gold - Use Of Media (Large Scale)
x1 Gold - Promo & Activation
x1 Silver - Media (Fast Moving Consumer Goods)
x1 Silver - Branded Content & Entertainment
Silver - Branded Tech
Bronze - Promo & Activation
2016 ADFEST AWARDS
x1 Finalist Award - Ambient Promotion
2016 NEW YORK FESTIVAL
Finalist Award - Direct
2015 GLOBAL CRISTAL FESTIVAL
x1 Silver - Corporate and PR
2015 GUINNESS WORLD RECORD
Largest Car Dance stunt Using 121 Cars
2015 EFFIES AWARDS
x1 Gold - FMCG
x1 Silver - Single Media Activation
2014 DUBAI LYNX AWARDS
x1 Shortlist - Promotional Item Design
2014 BBDO CREATIVE IGNITION
x1 Gold - Ambient
x1 Silver - Promo Activation
2014 MENA CRISTALS AWARDS
x1 Emerald - Outdoor Campaign
x1 Sapphire - Print Campaign
x1 Sapphire - Illustration
x1 Sapphire - Art Direction
2013 CANNES LIONS AWARDS
x1 Bronze Lion - Outdoor Campaign
2013 DUBAI LYNX AWARDS
x1 Bronze - Outdoor Campaign
x1 Bronze - Print & Poster Craft Campaign
2013 CRISTAL FESTIVAL AWARDS
x1 Bronze - Print Craft Campaign
2011 DUBAI LYNX AWARDS
x1 Silver - Young Lynx Integrated Campaign
x1 Bronze - Outdoor Installation
x1 Bronze - Best Use Of Media
Education
2006-2001: Lebanese Academy Of Fine Arts. ALBA.
Masters In Creative Advertising. Top Of Her Year.
2006-2005: Scholarship Student For Excellency, Internship In ENSAD (École Nationale Supérieure Des Arts Décoratifs, Paris)
Miami Ad School Workshop.
2004-2001: Lebanese Academy Of Fine Arts. ALBA.
Bachelor Degree In 2d/3d Animation. Top Of Her Year.
2001-1987: Lycée Français, Lebanon.
Other Activities
Public Speaker
Food Sensitivities Expert, following ICPKP System.
Certificated in Professional Kinesiology Practice by ICPKP New Zealand And Kinesiocoach Dubai.
Professional Kinesiology Practice - Certificate Level Teacher - Tibetan Vitality Instructor.
Energy studies - Pranic Healing.