Marie Claire Maalouf

Executive Creative Director

Impact BBDO Dubai

NEXT CREATIVE LEADER

"Voted by the 3% Conference and The One Club for Creativity in Chicago in 2019".

 

Marie Claire holds many titles, but the one she believes truly defines her is ‘A student of life’. She believes there’s always something to learn from every waking moment and there’s something we all can give back to every day. A fan of the unconventional and a master of engaging communication and fit-for-purpose design, MC as she’s lovingly called by her colleagues, holds a master’s degree in creative advertising and a bachelor’s degree in 2D/3D Animation from the Lebanese Academy of Fine Arts. 

After graduating with honors in 2005, she received an excellence award along with an internship at the prestigious ENSAD — École Nationale Supérieure des Arts Décoratifs in France. 

Since 2006, when she was offered a placement at Impact BBDO Dubai, she’s been honing her skills, creating insightful and effective communication for Mars, PepsiCo, J&J, Amazon, Heinz, Van Cleef, Essity, ADCB, Nesmah, Neb and a range of local and international brands. She also worked on many initiatives that helped make a difference and Pro Bono projects that had effective results, including the "Mutilated Words Campaign" that raises awareness around the dangers of female genital mutilation, the "Toxic Flag", that helped stop the project of building incinerators in the middle of the capital Beirut.

The latest projects she worked on are “Despair No More", which is the Arabic for "Menopause", that worked towards erasing that phrase forever from the Arabic Language, as well as "The Elections Edition" Act with the Newspaper Annahar that was the first printed edition that never went to print so that the Lebanese elections happen on time by using the ink and paper from the unprinted edition.

Her work has been recognized at The One Show, Caples, Clio Awards, LIA Awards, Dubai Lynx, D&AD, Loeries, MAdStars, Epica, Immortals, Global Cristal Festival, MENA Cristal, The Andys, Effies and Cannes Lions, but what was the most rewarding of it all is that moment when she hugged a real lion in a farm in South Africa.

​

Marie-Claire was a Juror in multiple award shows including Cannes Lions, New York Festival, Global Awards, D&AD, The One Show, LisbonAdFestival and Mena Cristals.

Her penchant for injecting positivity into life, has led to a certification in Professional Kinesiology Practice by ICPKP New Zealand and Kinesiocoach Dubai.

She has also done energy studies through the Pranic Healing system. She uses the tenants of what she learned to spread a positive culture through public speaking events, with the people she works with and create a healthy, collaborative environment.

​

​

Juror

​

2022 - CICLOPE AWARDS - Berlin

2022 - KYIV - Ukrainian Creative Stories 2022

2022 - CICLOPE

2021 - LisbonAdFestival

2020 - 3% Conference Jury

2020 - D&AD Jury - TYPOGRAPHY CATEGORY

2019 Cannes Lions Juror - Brand Experience

2019 Cannes Lions Juror - Young Lions
2019 Jury - New York Festivals Global Awards, Grand Jury

2019 Portfolio Nights Juror - The One Show

2018 Portfolio Nights Juror - The One Show

2016 New York Festival - Outdoor Category

http://advertising.newyorkfestivals.com/jury/grand/2048/

2016 Mena Cristals Awards - Arab Culture Cristal

http://idcristalcongress.com/dubai/

​

​

Public Speaking

​

2021 - Bangladesh, Communication Summit - Power of Positive Language

2020 - Cannes Young Lions

2019 - Singapore, Spikes Asia Official Speaker - Power of Positive Language

2019 Dubai Lynx Panel Speaker - Women in Advertising

​

Mentoring

​

2020 - Mentoring at D&AD

2020 - 3% Conference

2019 - Singapore, Media Academy | Spikes Asia - Power of Positive Language

​

Recent Awards

 

2022 Cannes Lions

x1 Grand Prix Print and Publishing

x1 Gold Direct (Culture And Context)

x1 Silver Direct (Media / Entertainement)

x1 Silver Outdoor (Local Brand)

x1 Silver (Print & Publishing)

x1 Silver Media (Culture & Context)

x1 Bronze (Outdoor)

x1 Bronze (PR)

​

2022 D&AD

x1 Yellow Pencil Press & Outdoor 

x1 Wood Pencil Impact Local Solution
 

2022 DUBAI LYNX

x1 Grand Prix Creative Strategy

x1 Grand Prix Integrated

x1 Grand Prix Outdoor

x1 Grand Prix Pr

x1 Grand Prix Print

x1 Grand Prix Direct

x1 Grand Prix Glass

x1 Grand Prix Healthcare

x1 Grand Prix Media

x1 Grand Prix Social & Influencer

x1 Gold Brand Experience & Activation

x3 Gold Direct

x1 Gold Digital

x1 Gold Entertainment

x1 Gold Healthcare

x1 Gold integrated

x3 Gold Social & Influencer

x1 Silver Direct

x1 Silver Direct 

x1 Silver Healthcare 

x1 Bronze Brand Experience & Activation

x2 Bronze Media

x1 Bronze Healthcare

x3 Bronze PR

x1 Bronze Social & Influencer

x1 Bronze Creative Strategy

x10 Shortlists

​

2022 CAPLES

x1 Gold Ambient / Guerilla / out of home

x1 Gold Print Advertising

x1 Silver Radical New Strategy

x1 Silver PR

x1 Bronze Ambient / Guerilla / out of home

x1 Bronze Digital B to C

​

2022 CLIO

x1 Silver Direct

x1 Brand Experience and Activation

​

2022 MAD STARS

X1 Grand Prix Outdoor

x1 Grand Prix Human Rights

x1 Grand Prix Print

x1 Gold Brand Experience & Activation

x1 Gold  Direct

x1 Gold Media

x1 Gold Outdoor Ambient

x1 Gold Outdoor Craft

x1 Gold Pr

x1 Silver Brand Experience & Activation

x1 Silver Direct

x1 Silver Media

x1 Silver Peace & Justice

x1 Silver PR

x1 Silver Use of Print in Media

x1 Crystal Print Craft

​

2022 THE ANDYs

x2 Shortlists

​

2022 SPIKES ASIA

X1 Silver Design

X1 Bronze Outdoor

​

2021 EPICA

x1 Silver Prescription & OTC Products 

 

2021 CAMPAIGN ME

x1 No 1 social & Digital Campaign 

​

2021 EFFIES MENA

x1 Gold Branded Content & Entertainment

 

2021 Immortals

x1 Finalist | No 1 in Mena

​

2021 CANNES

x1 Bronze - Print Design 

x1 Shortlist Outdoor

x1 Shortlist- Media

​

2021 DUBAI LYNX

x1 Gold Creative Effectiveness

x1 Silver Print & Publishing

x1 Silver Best Use Of Audio Platforms

x1 Silver Media / Entertainment

x3 Bronzes Outdoor

x1 Bronze Film Cinematography

x1 Shortlist Point of Sales

x2 Shortlists Print & Publishing

x3 Shortlists Outdoor Not-for-profit / Charity / Government

​

2020 CRESTA

x1 Gold - Print Design (Typography)

x1 Gold - Craft (Art Direction)

x2 Silver - Print Design (Art Direction)

x1 Bronze - Print / OOH

x1 Bronze - Brand Purpose
 

2020 ONE SHOW

x1 Gold - Spacial design + Immersive

x3 - Merits

​

2020 ADFORUM PHNX

x1 Bronze - Best use of sound

x1 Bronze - Best use of music

x1 Bronze - Press

x1 Bronze - Copywriting & storytelling 

x1 Bronze - Awareness 

x1 Bronze - Online advertising

​

2020 MUSE AWARDS

x1 Gold - Corporate Social Responsibility​

​

2020 CAPLE AWARDS

x4 - Mentions

​

2019 LIA AWARDS

x1 Gold - Health & Wellness Print Craft

x1 Silver - Non Traditional Media

x1 Bronze - Print

x1 Finalist - Integration

​

2019 CLIO AWARDS

x2 Silver - Design, Experiential/Events 

x2 Bronze - Out of home, Integrated

x1 Silver - Print Craft

​

2019 LOERIES

x1 Dove - Public Service Award

x1 Gold - OOH

x1 Silver - Integrated

x1 Silver - Media Innovation 

x1 Silver - PR & Media Communication

x1 Gold - Graphic Design - Posters & Environmental Graphics 

x1 Campaign Craft Certificate in Design Crafts - Typography.

​

2019 CANNES LIONS AWARDS

X1 Bronze - Industry Craft - Outdoor Typography

X1 Bronze - Brand Experience (Single Market Campaign)

X1 Bronze - Health & Wellness

x3 Shortlists - Outdoor

x2 Shortlist - Media

x1 Shortlist - Health & Wellness

x1 Shortlist - Design

x1 Shortlist - Brand Experience (Not-For-Profit  / Charity Government)

X1 Shortlist - PR

x2 Shortlist - Direct

​

2019 EFFIES MENA

x1 Silver - Environmental, non-Profit

x1 Shortlist - Brand Experience

​

2019 ADSTARS AWARDS

x1 Gold - Print / Product and services

x1 Gold - Outdoor / Non-Standard and Free-Format Outdoor

x1 Silver - Outdoor / Non-Standard and Free-Format Outdoor

x1 Silver - Print / Print Craft

x1 Silver - Green

x1 Silver - Outdoor / Non-Standard and Free-Format Outdoor

x1 Bronze - Print / Print Craft

x1 Bronze - PR / Practices & Specialism

​

2019 D&AD AWARDS

X1 Wood Pencil - Direct

X1 Wood Pencil - Typography

X1 Shortlist Spatial - Design

​

2019 DUBAI LYNX AWARDS

x5 Gold - Print&Outdoor Craft - Use of Arabic Script /. Calligraphy

x2 Gold - Healthcare

x5 Silver - Healthcare

x1 Bronze - Print&Publishing

x1 Bronze - Pr

x1 Shortlist - Design

x1 Shortlist Copywriting

​

2017 MENA DIGITAL AWARDS

x1 Gold - Best Integrated Media Campaign

x1 Bronze - Best Performance Campaign

x1 Bronze - Best Use Of Cross - Platform Digital Content
x1 Bronze - Best Use Of Digital By Sector - FMCG

x1 Shortlist - Digital Activation

​

2016 DUBAI LYNX AWARDS

x1 Gold - Use Of Media (Large Scale)

x1 Gold - Promo & Activation

x1 Silver - Media (Fast Moving Consumer Goods)

x1 Silver - Branded Content & Entertainment

x1 Silver - Branded Tech

x1 Bronze - Promo & Activation

​

2016 ADFEST AWARDS

x1 Finalist Award  - Ambient Promotion

​

2016 NEW YORK FESTIVAL

x1 Finalist Award - Direct

​

2015 GLOBAL CRISTAL FESTIVAL

x1 Silver - Corporate and PR

 

2015 GUINNESS WORLD RECORD

Largest Car Dance stunt Using 121 Cars

​

2015 EFFIES MENA

x1 Gold - FMCG

x1 Silver - Single Media Activation

 

2014 DUBAI LYNX AWARDS

x1 Shortlist -  Promotional Item Design

 

2014 BBDO CREATIVE IGNITION

x1 Gold - Ambient

x1 Silver - Promo Activation

 

2014 MENA CRISTALS AWARDS

x1 Emerald - Outdoor Campaign

x1 Sapphire - Print Campaign

x1 Sapphire - Illustration

x1 Sapphire - Art Direction

 

2013 CANNES LIONS AWARDS

x1 Bronze Lion - Outdoor Campaign

 

2013 DUBAI LYNX AWARDS

x1 Bronze - Outdoor Campaign

x1 Bronze - Print & Poster Craft Campaign

 

2013 CRISTAL FESTIVAL AWARDS

x1 Bronze - Print Craft Campaign

 

2011 DUBAI LYNX AWARDS

x1 Silver - Young Lynx Integrated Campaign

x1 Bronze - Outdoor Installation

x1 Bronze - Best Use Of Media

 

​

Education / Knowledge
 

2020: Facebook Blue Print Certification

​

​

​

​

​

2019 - 2017: Diploma in Professional Kinesiology Practice - ICPKP& KinesioCoach

​

2017-2015 Certification is Professional Kinesiology Practice - ICPKP& KinesioCoach

​

2006-2001: Lebanese Academy Of Fine Arts. ALBA.

Masters In Creative Advertising. Top Of Her Year.

 

2006-2005: Scholarship Student For Excellency, Internship In ENSAD (École Nationale Supérieure Des Arts Décoratifs, Paris)

Miami Ad School Workshop.

 

2004-2001: Lebanese Academy Of Fine Arts. ALBA.

Bachelor Degree In 2d/3d Animation. Top Of Her Year.

​

2001-1987: Lycée Français, Lebanon.

 

​

Other Activities

​

Kinesiologist & Food Sensitivities Expert, following ICPKP System.

 

Professional Kinesiology Practice - Certificate Level Teacher

 

Pranic Healing.